Born out of the late 70’s in Southern California when it felt as if everything was being created in our backyards for the first time. Skateboards, BMX, surfing, skiing, motocross it was all live and everywhere. Skating in our neighbor’s pool or making BMX tracks in an open field filled our time. Every day was creative with real things happening around us. It seemed that it would never end so capturing it with photography wasn’t a priority nor was it readily available. We got our surf and snow reports from calling on our rotary phones with no confirmation of its truth beyond the terribly record voice that deliberately barked out the facts with no bias. The 70’s and 80’s was an amazing time to live through. So much rawness. 

Wildly is a desire to experience it all with a touch of fear and second scoop of fun. Like a new trick it takes many tries before success is honored but sticking the landing is why we love action sports.